Renting Your Clothes is IN

🪩 notes from the dance floor

Not to be melodramatic, but Rent the Runway just saved me.

Ok, maybe that’s a little melodramatic…but I forgot about a wedding this coming weekend and had nothing to wear.

Luckily, I was able to rent this fabulous Farm Rio dress from Rent the Runway!

I am not new to dress rentals - in fact, the first time I rented a dress was in 1989 when I rented my senior prom dress from a shop on Newbury Street in Boston. It was a très 80’s floor-length pink bugle-beaded column gown that made me look like a 40-year-old divorcée straight out of Dynasty.

I love renting because I hate buying clothes I know I will only wear once. But of course, if I thought I would wear it more than once, I’d buy it.

Wouldn’t you agree?

So why are renting your audience as a creator?

Don’t you need your audience more than once?

Don’t you want them to see you, fall in love with you, and buy from you over and over again?

When you build an audience on social media, you don’t own your audience, the social media platform does - and if they restrict or shut down your account, your audience goes with it.

Exclusively using social media to build and communicate with your audience is not just risky, it’s exhausting because constantly posting in order to stay relevant sucks.

You can check out this week’s playbook lesson below to get started.

Please take this as your sign to build your email list, design your niche, and use your intellectual property to build authority, so you can own your audience! Want to learn more? Just reply to this email.

In other news, AWEDACITY will be closed for the first official company vacation/holiday (depending on where you are in the world). We will be closed from August 23rd - September 2nd and will reply to all inquiries upon return.

🪩 keep dancing

🪩 playbook lesson

The AWEDACITY Playbook combines the powerful combination of niche design and authority-building to empower women creators. The playbook will help you design your unique niche and establish yourself as a thought leader.

Last week we we shared the pillar,
Amplify: Share Your Creative Journey
Share your creative process, artwork, and behind-the-scenes content. Develop a narrative that explains your niche and why it matters. Use storytelling to amplify this narrative and educate your audience about the value and uniqueness of your niche.

This week’s pillar is,
Articulate: Communicate Your Expertise
Write articles, blog posts, or even a book that shares your knowledge and experiences. Position yourself as the thought leader of your niche. Create content that not only showcases your expertise but also outlines the principles, benefits, and future of your niche.

We will be back next week with,
Awe-Inspire: Create Valuable Offerings

🪩 book cover winner

Votes are in for our collab with our incredibly talented member MamatangyAI!

This will be the cover of Piece of Me, a body-positive coloring book, scheduled for release on October 15th.

We are planning a Virtual Book Launch Party to celebrate so mark down Thursday, October 10th in your calendar!

Virtual Book Launch Party
Boston: Thursday, October 10, 2024 at 1:00 pm
Zürich: Thursday, October 10, 2024 at 7:00 pm
London: Thursday, October 10, 2024 at 6:00 pm

🪩 weekly updated channel guide

Check out our updated channel guide here.

🪩 creator spotlight

We are streaming a new podcast by an incredible woman who won at the Women In Podcasting Workshop held in Zambia this past spring.

'Reclamation', is a transformative new podcast by the incredible Tabo Lukato-Hadunka from Zambia. With over two decades of resilience living with HIV, @qtee_joy channels her journey and professional expertise into this podcast, aiming to inspire transformative health behavior. 'Reclamation' goes beyond listening - it's about sharing practical behavioral science insights to drive positive change and enhance public health, one episode at a time.